The Value Exchange is a partnership between Money Marketing, Mortgage Strategy, Employee Benefits and Vitality. It is a community designed to be the one-stop-shop for everything that financial advisers, mortgage brokers and benefits consultants need to help their clients enjoy a longer, healthier more financially secure life.

We’ll be adding informative and engaging thought-leadership content every week, helping you stay up-to-date and well-informed on all things health, wealth and protection. From articles to infographics and roundtables to videos.

Bringing shared value to life

Vitality believe in the idea of ‘shared value’. It’s a unique approach to insurance, based on the scientifically proven principles of behavioural economics.

Vitality’s shared value model is the methodology through which they deliver on their core purpose of making people healthier, protecting their lives and providing for their future. The approach draws on diverse insights from behavioural economics, epidemiology, psychology and actuarial science.

Applying shared value consistently has helped Vitality reshape the global insurance and investment market, having attracted over 7 million members worldwide - and counting.