Vitality's new Park Life full TV advert

Watch the new Park Life video from Vitality here!

Sep 05, 2018

Presenting Vitality's positively different campaign We couldn't keep it to ourselves any longer, here's an exclusive sneak peek of our latest positively different TV advert which features a number of familiar faces...

We've been working hard to 'spread the word', in the last six months alone, we have launched VitalityInvest, alongside achieving a significant milestone of one million members. Positively different describes what we do. Rewarding healthy behaviour, unlike any other financial services provider, and making a positive difference to you, your clients and society. Our positively different advertising campaign will be launched tomorrow (1 September) on TV and cinema with an exciting and memorable sound track to support it. We were inspired by the insight that so much healthy activity can happen outdoors. We have long appreciated the value of parks in our long standing partnership with parkrun and the Vitality Wellness Festivals across the UK. Watch our 'Park Life' advert now. We also recently launched our Disney TV and cinema advert featuring the same soundtrack and we'll continue to roll this out across our new adverts over the coming months. It's a campaign we want people to enjoy and get involved with ... and be inspired to try 'Park Life' for themselves. Thanks for being part of our journey and helping us to paint the UK pink!


We’re the first insurance company to reward people for healthy living. We aim to be the best at what we do, offering comprehensive and award-winning Health and Life cover and positively different investments to our members. We believe in the idea of ‘shared value’: we help you take a more active role in managing your own wellness, which can encourage you to develop healthy long-term habits that are good for you, good for us and good for society.

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